There are 2 main locations we are are using for the making of our video. Firstly the work place of the character which we will film in College. For another of our locations we will use the streets of Brighton. We need to replicate an office environment, we may well be able to access this within college. Finally we will use the pier and Brighton at night.
Costume and Makeup
The main character of our video will be dressed in work clothes, that replicate an office worker. This will involve fairly dark and grungy clothing to reflect her bad mood. Later on in the video we see the character going out with her friends, the make-up and costume will become brighter and reflect her more happy and relaxed mood. This is something Florence and the machine relies on in her Videos. She wears bright and vibrant clothes which reflect her mood, song lyrics and personality. In her videos below we see a the pattern in the videos her clothing style remains similar throughout each video.
I this print screen from the video "Rabbit Heart" We can see that her costume is very feminine. Although the people and props surrounding her and brightly coloured. This ensures that Florence stands out but the colourful, vibrant and crazy theme remains.
The costume in the second video "Dog Days" Once again makes Florence stand out, as the extra in the video are dressed as clown. She is dressed in a similar way but she stands out in a darker more sincere way. This is fitting with the style of the video as she is a victim of these creatures we see. Her make up is dark and almost made to look like black eyes, and pose she is standing in makes it look like she is being crucified, the head band, although used as a prop looks like some sort of bandage which indicated injury. All of these things have been carefully thought of and put in place. This has helped us think about what we will use in our video, both to capture the story and character.
Use of colour
Similarly to the use of colour in costume, we will be trying to reflect the mood of the character throughout the video. This will involve altering the white balance on the camera in order to create darker shots, and as the video progresses I will then change to create a lighter series of shots. From looking at Florence's video's we can see this work effectively in telling the story as in the shots above.
Props
In order to get the message of the video across to the audience. The song will play in a series of different ways, this will include through props such as i-pods and stereos, car speakers and portable devices, In order for our video to be a success we will have to use all of these props. Props such as beach huts for the shots we will film on the beach will also help in portraying our character in a fun and adventurous light.
Similarly to the use of colour in costume, we will be trying to reflect the mood of the character throughout the video. This will involve altering the white balance on the camera in order to create darker shots, and as the video progresses I will then change to create a lighter series of shots. From looking at Florence's video's we can see this work effectively in telling the story as in the shots above.
Props
In order to get the message of the video across to the audience. The song will play in a series of different ways, this will include through props such as i-pods and stereos, car speakers and portable devices, In order for our video to be a success we will have to use all of these props. Props such as beach huts for the shots we will film on the beach will also help in portraying our character in a fun and adventurous light.
Nice ideas about costume change reflecting the character's changing mood, you could bring in comparisons to costumes in other Florence videos to improve this section. In fact more comparisons to their previous videos throughout this section would be an improvement.
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