Flatplans

As part of my digipak design process, I have designed three flatplans. The designs below, show my initial ideas for my digipak.

This digipak design is brightly coloured and bold. I have chosen these colours as I think they represent the bright, vibrant and fun style and genre of the music. I also think they will make the digipak stand out to the target audience.

Using two main colours also means the each element of the digipak can be easily identified.

The front cover of the digipak is a photo of the final shot of the music video, this adds continuity, which will encourage and promote the music video.

The font I have used on this is more absract and sans serif. The reason for this is that it reflects the relaxed and fun style of the music, and because of this will ultimately appeal to the target audience. I have howeever used a more bold and black font for the back cover, as it is displaying more poignant information.

The C.D component stands out the dark blue backround, I have intentionally made it a lighter colour (Yellow) in order for it to stand out. I feel this is an importnat design aspect as the C.D is the most important component of the digipak.

The front cover of the digipak also shows the title of the song, designed to look like the sign for a pier, such as Brighton. The relevance to this is that the video will be shot in Brighton and therefore once again adding continuity.




This design has a different approach to the design style. The colours are a lot darker. The reason for this is to attract the more meaningful and darker side of the artists music.

The front cover of the digipak design is based on a clicker board used in films and music videos. This idea came from the theme of this project and making a music video.

While the front cover shows a close up of the clicker board, the back cover shows it in its entirety. I have taken the idea of this and placed the information of the clicker board such as the song title, time and artist on the spaces on a clicker boards, where the film title and scene/shot would usually appear.

I have also used the two main colours of black and white to continue this theme. I have also used red to compliment this and make it stand out more. This is a typical colour to be linked with my artist as she had red hair and can be easily identified with. The inside cover uses the black and white checkerboard theme as an insert.

I have used an italic and handwriting style font to show contrast to the bold colours. It adds a personal touch and I though it would appeal to the target audience more as it adds a softer tone to the look of the digipak.

Finally the C.D component is split into two colours, black and red. The use of two colours will make this component stand out and it also displays all of the relevant information needed for the used to identify this to the digipak.



The basic idea behind this design. Is the title of the artist 'Florence and the Machine.' The front covers shows a computer like machine displaying the title of the artist. The keyboard shows the title of the single the digipak is being made for. This idea is quirky and individual, and I think would appeal to the target audience as it reflects the style of music, in its literal meaning.

The back cover shows a music machine with a shelf of C.D's. Each C.D displays the artist name in a different font or style, and in a different colour. The display screen of the music player shows the single title as if it was playing on the audio track. This design it once again in keeping with the quirky element of this design.

Both the inside insert and C.D use the same multi candy striped design.The use of more pastel like colours throughout this digipak design has been used in order to reflect the colours in which the artist most typically dresses in. This will appeal and attract the target audiences as it is a feature they will be able to easily relate to.

All designs also show a bar code which is an essential part of a digipak, as well as the recycle symbols and record producers icon.

I am now going to start designing and making my digipak on in design and photo shop. I will take pictures for the graphics I want to use on my digipak, I will edit them on photo shop. I will also use dafont.com to find appropriate fonts for me to use on my digipak.