Initial Ideas

I have looked at Music Videos for Florence and The Machine. Although the style of videos vary, there are aspects which I have gained inspiration from to use in my own Video.
http://www.youtube.com/watch?v=7nxO-yPQesA

This particular video 'Rabbit Heart' has a very individual approach to video making. In the same way as I aim to focus on one main character throughout my video. This video does the same. Florence is the main focal point throughout this has been accentuated by the use of White light, representing her as some angelic like figure who the other people in the video appear to flock to subtlety.

In many of Florence's video this pattern remains, because of this sense of consistency among her videos, the consumer can relate to the message she is trying to get across, this also gives her lyrics a sense of realism as we assume it is an experience relating directly to herself, we hear her sing about.

As shown below we can see another still image from Florence's video "Kiss with a fist" showing this example once again. This video takes her pattern of video behaviour to the extreme when we see a series on shots with only Florence by herself. The white background contrasting her colourful clothing really emphasises this.

I have also looked at other artists of a similar genre of music to Florence, to see if there are any similarities in the style of videos. Here I have Chosen Kate Nash "Foundations." In terms of the comparisons in genre between the two artists. Their music is meaningful and light hearted. Some of their lyrics can be linked to Controversy. They both have a very similar girly look, with long ginger/red hair, and they are both English, and where most artists mask their accent when singing, We hear quintessentially English works when they both sing.

The most obvious comparison is the choice of clothing, they both often wear bright clothing to represent their personality.

I have also chosen to loom at Marina and the Diamonds, who is very similar to Florence and the Machine in the fact that she is an up and coming artist who is breaking into the music industry. She is tipped by the NME magazine to be the best newcomer this year, and her new single Hollywood, is already in the charts.

She poses the same style of alternative music as Florence and the machine, and also interestingly her name is very similar. Florence and the Machine and Marina and the Diamonds.

http://www.nme.com/

I have looked at http://www.facebook.com/ to see if I can find some evidence of the comparisons between the artists.

As you can see from this face book group the description and images of Kate Nash show distinct similarities between her and Florence.

Her edgy and controversial personality is shown by the images on the page and discussions on the blogs. This can also be found on both Marina and the diamonds page and Florence's. Although they are discussing different topics. For example what the video portrays or the personality of the artist.

The genre of music, and instruments used are listed on the page this would be to detail to new fan what her music is about.

As a relatively new artist. Marina and the Diamonds has fewer fans on her face book page but details of her new single and album are on the page.

Another Artist I have looked at is Lilly Allen who again, sings in the same style, and has an edge to her lyrics. Here recent edge has reflected in her image and the Mis en scene. With her Dark make up (seen below)and clothing, this shows she is taking her music much more seriously and we see this in the sophistication of her latest music Video "22." As she is singing about growing up and maturing, her music videos are doing the same.

Lilly, however takes a different approach to her image, with a somewhat loose pattern to her style. She doesn't maintain one look, she has gone from Reebok Trainers and a prom dress, to skimpy leotards and bare feet at this years V Festival. One thing that has remained the same though is her singing style and care for the reaction her lyrics may achieve.

I have done some research into Mis en scene and the different impacts it can achieve from an interesting website detailed below.

http://www.slideshare.net/kjera/mise-en-scene-analysis-presentation

This website details the essential parts of Mis en Scene to enable success.

Video styles

I have also studied different Music Videos in order to gain inspiration for my own video. As shown below in the Paloma Faith Video "New York" we see a shot of her walking along the street, this is a shot I aim to use in my own video, but by looking at the way in which it has been executed here, I have been able to rethink the transition into this shot
http://www.youtube.com/watch?v=Ki0xBb2wbr4

Although the following image isn't from a video or genre of music linked to mine. I have chosen to use it because it displays a shot similar to one I wish to use in my own Video. I would like to use a shot with three characters and a mirror. The camera will be positioned in an over the shoulder shot so that the only way we see the characters is in the reflection of the mirror.

http://www.youtube.com/watch?v=n1VTcJfL7RE

Looking at the Video for Marina and the diamonds Hollywood. There is a shot we would like to use in our video. Using a mirror and a shot capturing the reflection.