For my first flat plan advert I have chosen a very feminine and Florence and The Machine themed advert. I have used pastel colours and random objects to secure this theme.I have chosen a blue background colour to represent the sky and being outside. I have done this as in a lot of Florence's videos she is outside and at one with nature.
I have designed the title so that it dominates over half of the page. I have done this as it is the most eyecatching element of the advert, and I think it is important that the target audience will notice this first. Having looked at other adverts in my research I noticed this was a consistent theme among many.
I have also made the first letter of each work bold and coloured in. I have done this as the name Florence and The machine is often abbreviated to F&TM. This is most often done in magazines or on music channel. Therefore it may be what the target audience group are looking for.
I filled these colours with red, this is because red stands out most on the background and is a colour associated with danger and fire. This therefore would catch the eye of a passing fan or member of the public depending on where this advert was situated.
In the center of the advert I have designed a picture of Florence of the Machine sat on a bench. I have designed the person to represent Florence with her hair colour and costume. This is important so that when the advert belongs to is easily recognisable.
The relevance of her sat on a bench is linking back to her being outside like in most of her videos. The simplicity of the image also allows for the information on the advert to do the talking.
The radon objects such as flowers and coloured circles, appear both on the top of the bench and the the top of the page. They are there to emphasise the random and fun side of the artist, and also an advert which features more colour is more likely to be attractive to people.
She is also holding two love shaped balloons. This is linking back to the title of the song the advert is promoting. "You've got the love."
Towards the bottom of the page the design shows a black bold box. This immediately tells us that this box holds important information due to the fact is is closed off from the other part of the page. Using the black colour emphasised its importance, and segregated it so that it was easier to read.
The box is also filled with a yellow colour, this is for two reasons. Firstly once again, we haven't seen much use of the colour elsewhere n the page so it makes it stand out. Also the black text I have used stands out very well on a yellow background.
The first text we see, is "DEBUT SINGLE OUT..." I have chosen to use a red colour for this to emphasise the importance of the statement, also by putting this is upper case the reader will immediately read this first.
Underneath we see the date the single is released, this is once again in capital letters but not in the red colour and not quite as big. This is because the person will be reading on from the first line.
Below this the text goes back into a lower case handwriting style that we saw in the title. This maintains the theme across the advert, and tells the audience there is more important information to come. This section details what the single includes and that other artist have featured on this. The information for other artists are in upper case letters and are once again in a red colour to catch the eye of the reader. So that even if they didn't read the advert in detail, that band name would stand out to them and hopefully it may influence them to buy the single.
At the bottom of the box I have included quotes from famous music magazines and reviews. This is to show the audience that the single has Had good reviews and by including this it may influence their decision on whether or not they buy the single.
Finally I have included the symbol logo for Island records, the label Florence is signed to. This is for legal stipulation, and also may prompt readers to log onto their website to find out more.
For this, my second advert. I chose a different and more edgy approach to the design idea.
This time the central image takes the main focus. We see an image of a blue eye belonging to a fan and the way in which they view Florence through it. She appears normal with her signature red hair and feminine dress.
The reason for this is irony, as a fan would see Florence as amazing, talented and normal. And that is who this advert is aimed towards.
However an outsider may see her as crazy and slightly strange. They would find this advert not very appealing.
The title surrounding the eye is bold and upper case. This is important in order to advertise the singers name in a most eye catching way. Using the eye to support the letters, groups that element of the advert all together well.
The relevance of the red letters are the theme of love which is the title of the song we are promoting within this advert. We also one red heart on Florence's costume. This is therefore linking in this theme throughout the entire image.
To the left hand side underlined and in Bold upper case black text we see the information designed to stand out. The reason the text is situated to the left is that the ye has been drawn to the image, and perhaps studied for a few seconds. Then automatically the person would look for the the explanation for this seemingly random image. The text is therefore left aligned.
The text reads "NEW SINGLE" and on a separate line underneath "OUT NOW," by separating this information the reader can absorb the details slowly. The name of the single advertised is then listed, and finally the date it is download able from.
By including that last piece of information, this advert is directly appealing to the target audience of 16-30. This is because that is the most likely age group to be downloading music. Therefore this date will appeal to them much more than the date the single is available in the shops, as music today is so easily accessible from home.
Finally at the very bottom of the advert, centrally aligned, lowercase and in red font, maintaining the theme of love. Is the Florence and The machine official website page. This would appeal to fans wanting to find out more about gig and tour dates, next single releases and other general information about Florence and The Machine.
For my third and final design I decided to en corporate some of the themes I had used in the first two flat plans.
The yellow background is a colour used in a lot of Florence and the machine videos. By using this colour it gives the audience something to relate to.
The image in the center of the advert is a picture based once again on a video. "Dog days" where Florence is outside in the woods. I have also Incorporated the name of her new single within this by putting the hearts as leaves on the trees.
The title is in black handwriting style font, showing the natural and relaxed feel of the advert, and aligned left, next to the drawing of Florence, therefore showing who the advert belongs to clearly.
The box at the bottom is left white to make it stand out, the black line around the box adds to this. The text in the box is all uppercase, and highlighted with red where the important statements are made. The title of the song is underlined and the date the single is released is a bolder text than the rest. This is all to ensure the text is noticeable and eye catching
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